Axes Coaching is committed to its clients’ goals and intentions for their lives through personalized, holistic and values-driven coaching. Brad Johnson founded and leads Axes from the knowledge that effective coaching comes from a place of authentic commitment to people and principle. The Axes team is an extension of this vision, a network of experienced coaches operating in alignment with Brad and each other.


Brad Johnson is founder, owner, and head coach of Axes Performance Coaching.

With a degree in biochemistry from Boston College and more than a decade’s worth of experience in the biotech industry, Brad approaches endurance coaching with a scientific mind. Personal experiences have also left him with a uniquely authentic appreciation for and understanding of the power of the human body and spirit.

In 2003, Brad was diagnosed with late-stage head and neck cancer and underwent aggressive treatment as part of a clinical trial. He overcame the odds and beat the disease and, as part of the healing process, sought a space where he could regain control of his physical self. He found that space in the world of endurance sport. He signed up for an Olympic-distance triathlon—the first he had attempted—to celebrate being one year past cancer treatments. Upon crossing the finish line, he thought, “I will do better next time.” Put simply: he was hooked.

Brad dove headfirst into endurance sport as both an athlete and coach and over the last 16 years has founded several community-based multisport coaching clubs, coached more than 1,000 athletes, and completed more than 100 endurance events (including multiple Boston Marathons, numerous full Ironman events, and the Ironman 70.3 World Championships). 

Through Axes, he offers highly customized private coaching to optimize his clients’ performance every day, not just on race days. More than that, Brad—a father of two and husband to his wife, Tamara—aims to help his athletes integrate their journey in endurance sport with the rest of their lives in a way that levels up their experience across the board.


Brad is a certified coach with Ironman, USAT (Brad is the only USAT Level II coach in South Carolina), USAT Youth & Junior Elite, Road Runners Club of America, and US Masters Swimming. He is also an Integrative Health Coach having completed the Intregative Health Coach Professional Training Program at Duke Integrative Medicine. 

John Rhodes

John Rhodes is an Endurance Coach with Axes Performance Coaching.

With a degree in Nursing from Rutgers University and 20+ years in healthcare, John approaches endurance coaching with a significant understanding of the human body and how it functions.  John worked in several nursing specialties, including Critical Care, Emergency Care and Pre-hospital care. 

In 2007, John shifted his focus to injury prevention and earned his Strength & Conditioning Certification.  As a trainer, John was assigned several clients with advanced medical issues, including cardiac disease and Multiple Sclerosis.  Integrating his medical knowledge enabled him to collaborate with the client medical teams and develop high level training plans tailored to each client’s desired outcomes. 

John earned his RRCA Running Coach and Obstacle Course Racing coaching certifications; and in 2014 he began to compete in triathlons and opened an online triathlon store, Tri Everything, with his wife. Four years later he decided to transition away from retail and focus on coaching. While earning his Ironman and USAT coaching certifications, he began working with Head Coach Brad Johnson at Axes. The Axes Coach Mentor program introduced him to coaching fundamentals and principles not taught in the traditional classroom environment. 

Over the years, John has worked with hundreds of athletes in the U.S. and Canada.  His clients have trained at all distances of triathlon, running events, and obstacle course racing from 5K running races to 13-mile Tough Mudder obstacle course challenges to full Ironman.  As an athlete, John is an Ironman Finisher and has completed multiple Ironman 70.3 races.  He has achieved Ironman All-World Athlete status 4 years in a row.  John has also completed multiple marathons and half marathons, is a 5x Tough Mudder (10-12 miles) finisher, a Civilian-Military Combine Finisher, and a GoRuck Tough Finisher.

 John is a father of two and husband to his wife, Stancie, and works with clients to balance their journey in endurance sport with the rest of their lives.


John is a Licensed Registered Nurse and a certified coach with Ironman, USAT Level I, Road Runners Club of America, and USA Swimming.  He is also a USA Swimming Certified Chief Judge, a Starter, and Stroke & Turn Official. When John is not racing himself, he volunteers at events to help make sure the athlete experience is the best it can be for those who are racing.

" If you are looking for a coach that is experienced, knowledgeable and really cares about your outcomes then you have come to the right place. Brad's coaching style is one that will stretch your abilities and at the same time develop you to preform your ​best when you need it the most. "


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